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In the world of organic cosmetics, cosmetic packaging can be a headache. Where as the regular products tend to be scrutinized by consumers primarily from aesthetic and convenience point of view, organic products have to answer to much higher standards.
The manufacturers do have to content with the looks and user-friendliness as well. Naturally. If the product is not packaged attractively, no one will pick it of the shelf. Or so the rumor goes. And if you can’t get that product out – you aren’t likely to buy it again.
But in the natural skin care and makeup field there are two other serious considerations:
First, the natural consumers demand that a packaging is as earth-friendly as possible. It better be recyclable, or else.
Secondly, it is also important that the packaging contributes to the longer shelf life of the product. Because organic skin care usually (ideally) does not contain harsh synthetic preservatives, packaging has to help in protecting the ingredients from contamination.
One of the most popular packaging materials for natural cosmetics is glass. Glass is non-porous and inert material, which is good for the lifespan of the formulations. And it is recyclable, making it a popular “green” choice.
Aluminum tubes (with protective resin) are also popular because they are recyclable, and because they squeeze the product out and don’t refill with air — thus minimizing contamination. They are used by Dr. Haushka, Weleda and many others.
Incidentally, the worst cosmetic packaging from preservation point of view are the open jars where you have to put your finger in to get the cream out. You effectively transfer the bacteria from your hands into the jar. Not to mention continuous air exposure. If you have such a product, try to use it as quickly as possible, store it in the fridge and always wash your hands! Or consider getting it out with a stainless steel spoon – but don’t double dip…
